For sixteen years at BCG, the last six as Managing Director and Partner, Martin van den Heuvel worked at the intersection of strategy, data, and organisational transformation in financial institutions across Europe and globally. As one the first BCG X Managing Directors, he led the development of AI-driven solutions and built the firm’s European financial institutions pricing practice. In 2024, he chose to leave; to ask deeper questions.

What has always distinguished his work is a deep curiosity about what lies beneath the problem: the motivations, dynamics, and patterns that explain why organisations make the decisions they do, and why the obvious answer is rarely the complete one. He is instinctively systemic, oriented toward the questions others do not think to ask, and drawn to the places where honest judgment matters more than comfortable consensus.

That orientation toward root causes, informal dynamics, and the quality of judgment at the top is what brought him to the work MetisBrown does.

Genuine curiosity does not stay in one lane. Alongside his advisory work, Martin is a part-time physics teacher, advises early-stage companies, and chairs a supervisory board, each a different context for the same underlying commitment: understanding what is actually going on, and helping others do the same.

He holds a PhD in Physics from Delft University of Technology, awarded cum laude